Un paio di giorni fa, ero in spiaggia con un amico gustandomi un gelato, quando mi arriva una telefonata da un collega event-planner che mi chiedeva aiuto. Cercai to understand what he needed and he explained that he was organizing an exhibition (open to the public), and that he had simply forgotten to program any kind of entertainment. To put it bluntly, he even forgot to hire a proper sound system!
When asked when the show would begin, he added: "It 's already started this morning, and I'm getting lots of complaints from all Exhibitors! Someone has even threatened to leave if I were not able to resolve the problem soon! "
I leave you to draw your own conclusions on this particular event, but I'm always shocked by how many times know that the entertainment value is underestimated well as by working in the sector!
Being a powerful means of communication, each event must be consistent in each of its parts. So, the entertainment, if appropriate, should be a part of the design right from the very first bars.
In particular, corporate events are very important to liaise with employees and customers. And many people fear that these events compel them for hours in rooms devoted to meetings, making him waste your time with people not interested in anything. Create motivational events and inspiration is not easy, boring and an event is certainly the last thing you want for your guests.
I know, choose entertainment right for your event is not an easy task.
want it to be memorable.
Want to respecting your budget.
And you do not want to cause you any concern.
My suggestions?
Be consistent: the chosen form of entertainment that is suitable to the theme of the event or even just the theme of the evening. Anything that conflicts with the theme of the event will be perceived as inappropriate and, moreover, could divert attention from the main theme.
Select appropriate forms of entertainment to your agreed: not every type of entertainment is suitable for every audience. Something that could be suitable for a small group of senior managers should not be good for your top 100 employees. Age, sex, status, work, the number of participants and the number of hours available will inevitably influence your choice.
Be Unique: Do not be obvious and surprise your guests! In this case, the best option is to turn to specialized companies that can offer something unique and appropriate. We offer customized proposals which probably would never have thought of. In the words of Ferran Adrià
(chef at El Bulli, the most famous restaurant in the world, already fully booked for the next 3 years): "If listen to customers, they'll tell you what you want will be based on what they already know. If I like a good steak, you can serve, and I definitely like it. But it will never experience a once-in-life. To create these experiences, we can almost never listen to the customer. "
Plan ahead: They are not just a question of cost but also availability. Before you know what you need, the easier it is to find the perfect choice!
--- A few days ago, I was on a beach enjoying an ice-cream with a friend, When an event-planner phoned me and asked HIM to give some help. I asked what he needed and he Explained That he was organizing a trade-fair (open to the public), and that he simply forgot to plan any kind of entertainment. In fact, he also forgot all the sound services!
When I asked when the fair was meant to start, he simply stated: “It already started this morning, and I’m receiving a lot of complaints from all the exhibitors! Someone also said me he’s gonna leaving if I don’t fix this!”
I’ll leave you draw your own conclusions on this specific happening, but I’m always astonished by how many times I see that the value of entertainment is underestimated even by professionals!
As a strong communication tool, any event has to be consistent in every and each of his parts. As such, entertainment, if appropriate, should be an integral part of your event planning.
In particular, corporate events are extremely important to hold onto current employees and customers. However, many people feel they may be stuck in meeting rooms all day, wasting their time with people they don’t care of. Creating events that are inspiring and motivational is not easy, and a boring event is the last thing you want for your guests.
I know: booking the right entertainment for your event is an hard job.
You want it to really be memorable.
You want it on a tight budget.
And you don’t want to get worried by it.
My suggestions?
Be consistent : the chosen entertainment have to be fitting with the main theme of the event or simply with the theme of the night. Anything that clashes with the theme will instead be perceived as inappropriate and, moreover, may drive the attention away from your main topic.
Choose audience-appropriate entertainment : not every entertainment fits any audience. Something that would be appropriate for a little group of old-aged managers will not fit your best 100 employees. Age, sex, status, job, number of participants and hours available will strongly affect your choices!
Be unique : don’t be obvious and surprise your guests! Your best options is to ask professional companies to help you getting something unique yet appropriate. They will offer you custom-made proposal you would have never thought of!
As Ferran Adrià (chef at El Bulli, the most famous restaurant in the world, already fully reserved for the next 3 years) said: “If you listen to customers, what they tell you they want will be based on something they already know. If I like a good steak, you can serve that to me, and I’ll enjoy it. But it will never be a once-in-a-lifetime experience. To create those experiences, you almost can’t listen to the customer.”
Plan ahead : we are not just talking about affordability, but availability. The sooner you know what you need, the more likely that you will be able to find the perfect fit.
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