few days ago, a friend of mine ("Odd ties" is his nickname) has the video posted on Facebook that you see up here. A brilliant example of ambient marketing carried out for the Black Eyed Peas. Odd Ties
immediately said: "A shining example of pure creativity!"
Uhmmm ... I would not be safe!
Actually, many of the most famous work, "creative" in the field of communication and marketing are just ... imitations of other great work!
Below in this post you will find the original source - the (really) made great event for the release of T-Mobile a few months ago (January 15, 2009), followed by the amazing "making of"!
--- A few days ago, a friend of mine on Facebook (“Odd ties” is her nickname) published the video you can see above. A brilliant instance of “ambient marketing” made for the Black Eyed Pease.
She told me: “What an inspired example of pure creativity!”
Uhmmm… are you sure?
To tell the truth, a lot of the most famous "creative" works in communication and marketing are just… imitations of other great works.
Downwards on this post, in this case, you will find the source - the (REALLY) great commercial stunt made for the new T-mobile just a few months ago (January 15th, 2009), next to the astounding making of!
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